I designed this social media post for the Centers for Disease Control and Prevention (CDC) to celebrate the Mid-Autumn Festival.

 

This piece is inspired by the symbolism of togetherness during the Mid-Autumn Festival. The rabbits, based on the ancient Chinese legend of the Jade Rabbit, represent blessings and unity. Holding mooncakes and gazing at the full moon, they convey the warmth of the festival while symbolizing the freshness and joy of a smoke-free life. Through this design, I aim to blend healthy living with traditional culture, encouraging more people to embrace a smoke-free Mid-Autumn Festival and share beautiful moments of togetherness.

 

With purchased vector illustrations, I reassembled and customized the composition to create a cohesive layout. Additionally, I designed the post’s layout and incorporated dynamic motion effects to enhance visual engagement and align with the festive theme.