This Lunar New Year-themed social campaign was created for the CDC (Centers for Disease Control and Prevention) to encourage smoking cessation. Featuring a vibrant and dynamic dragon illustration, the design embraces the symbolism of strength, renewal, and transformation—values deeply associated with the new year and personal growth.

 

The campaign provides multilingual support, ensuring accessibility for diverse communities, including English, Chinese, Korean, and Vietnamese speakers. By integrating cultural relevance with public health messaging, this initiative empowers individuals to take the first step towards a healthier, smoke-free life in the new year.